Spicing Things Up

SMASH KITCHEN BRINGS FRESH FLAVOR TO THE AMERICAN PANTRY

Actor and Texan Glen Powell recently launched Smash Kitchen, his new line of affordable, organic

condiments born from one simple belief: American families, and the pantries where their meals begin, deserve better. Too many go-to staples are packed with unnecessary additives, artificial nonsense,

and things no one can pronounce. With that realization, Powell assembled a team of seasoned founders who set out to fix that — creating a line of organic, non-GMO pantry essentials that bring wholesome, crave-worthy flavors without the junk. The new line is available now nationwide at Walmart stores and Walmart.com.

Smash Kitchen reimagines classics like ketchup, yellow mustard, mayonnaise, and BBQ sauce with real ingredients, including cage-free eggs, organic vine-ripened California tomatoes, and organic flavors and spices. In addition to household favorites, the brand is also introducing remixed flavors like Organic Hot Honey Ketchup, Organic Spicy Mayonnaise, and Organic Hot Honey BBQ Sauce.

“Growing up around epic barbecue feasts at our family ranch in Texas, food was always an expression of love,” said Glen Powell, co-founder of Smash Kitchen. “Through fitness, I became more aware and educated on better-for-you foods — and I started to see just how many questionable ingredients were hiding in everyday pantry staples. It was clear we needed to make a clean condiment brand — no second-guessing, just great flavors that connect us to the moments we love. For me, that’s gathering around the table with family and friends.”

Founded by Glen Powell, Sameer Mehta, and Sean Kane, this team is driven by a core mission that better choices lead to better lives. With experience founding beloved brands like Honest, Jinx, and Casper, they’ve seen firsthand how small changes — like cleaner ingredients and smarter decisions — can make everyday life healthier, happier, and more fulfilling. Their passion isn’t just about creating great products — it’s about making a real difference in the way people live.

“Smash Kitchen is all about balance — real food, made better, without sacrificing flavor,” said Sameer Mehta, co-founder and CEO of Smash Kitchen. “We weren’t trying to reinvent ketchup or mustard; we just

wanted them to taste the way they should, sing high-quality, organic ingredients.” “Condiments are just the beginning,” added Sean Kane, co-founder and President of Smash Kitchen. “Our vision is to transform

the entire pantry, bringing delicious, organic options to every shelf, one category at a time.”

Shop now at Walmart.com/SmashKitchen or learn more at SmashKitchen.com.