The Cowboy Hat
- Annette Brooks
- Sep 24
- 2 min read
A Timeless Symbol Of Texas and the American West
BY ANNETTE BROOKS
More than headwear, the cowboy hat is a symbol of resilience, independence, rugged individualism, cultural heritage, and timeless style. Whether shielding a rancher from the sun or turning heads at a fashion event, it symbolizes the heart and soul of the Lone Star State.
Brief History
The cowboy hat’s roots in the U.S. trace back to the mid-19th century when cattle ranchers and frontiersmen needed durable headwear to shield them from the harsh elements of the open range. John B. Stetson is credited with creating the first true American cowboy hat in 1865, dubbed the “Boss of the Plains.” With its wide brim for sun protection and high crown for ventilation, the design was both functional and versatile. Over time, regional variations emerged, reflecting the diverse needs of cowboys across the West.
By the 20th century, cowboy hats transcended their utilitarian purpose, becoming symbols of Western identity, and Hollywood amplified their allure. Today, they’re worn by ranchers, rodeo stars, urban trendsetters, and pop stars alike, blending utility with contemporary flair.
Cowboy Hat Etiquette
Wearing a cowboy hat comes with unwritten rules rooted in respect and tradition, and proper etiquette reflects one’s character. For instance, men traditionally remove their hats indoors, especially in private homes or formal settings, as a sign of courtesy. However, in public spaces like barns or saloons, keeping it on is often acceptable. Tipping the hat to greet someone remains a charming gesture of politeness.
Handling another person’s hat is a serious faux pas in Texas — considered as personal as touching their horse. When setting a hat down, always place it crown-down to preserve the brim’s shape and protect its interior from dirt. These customs underscore the cowboy hat’s cultural significance.
Fashion Forward
The versatile cowboy hat remains a bold fashion statement, bridging Western heritage with high-end style.
Modern designs range from classic felt and straw hats to embellished versions adorned with rhinestones, turquoise, leather and snakeskin bands, or feathers. Even celebrities like Beyoncé have embraced the trend. Neutral tones offer timeless appeal, while vibrant colors or distressed finishes cater to bolder tastes.
Iconic Texas
Hatmakers and Brands
Below are a few of the master hatmakers and better-known brands that help ensure every hat tells a story of Texas pride and Western spirit.
Hatco Inc., based in Garland, Texas, makes hats for the Stetson and Resistol brands. Stetson, considered the gold standard by many, crafts hats with premium materials for durability and elegance. Resistol, especially known for its rodeo-ready hats, is favored by professional cowboys for its rugged construction.
American Hat Company in Bowie, Texas, was founded in 1915 in Houston. It prides itself on handcrafted straw and felt hats and is still considered the only cowboy hat company to produce waterproof straw hats.
Master Hatters of Texas, headquartered in Garland, is known for its quality craftsmanship in straw, wool, and fur felt. The company produces several cowboy hat brands, including their own MHT line. MasterHatters.com
Justin Hats, also in Garland, offers cowboy hats renowned for their fit, comfort, and style. They undergo “rigorous quality testing to ensure they withstand harsh ranch conditions, intense sun exposure, and daily wear.”
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